I hadn’t posted consistently for about a year (maybe more, if I’m being honest). And for someone who was telling people to post consistently, it was a bit of an oxymoron.
So instead of feeling sorry for myself, I decided to do something about it. No, I didn’t just post more. I posted every day for 100 days.
I thought I was going to go viral. I thought I’d get 1000, maybe 2000 new followers by the end of it. But honestly? They were the wrong metrics to be worrying about.
Because the more days I did this challenge, I realised that going viral or getting lots of followers is great, but it’s the the community and connections that matter the most. I had intentionally set out to create a series of sorts, but what I didn’t bank on was creating something worth bingeing on.
Looking back on my results my top posts (based on reach were):
Day 54: a funny Reel about the fear of showing up on camera. It was inspired by a hilarious news clip I saw, so I created it off-the-cuff. The lesson? Pre-planned content is perfect for evergreen topics, but you have to be ready to create on the fly to respond to trends.
Day 100: yes! My last post performed really well! This one was inspired by creator Jun Yuh (follow him on IG @jun_yuh), where he shared his formula for his ‘why’ storytelling content. It was something I’d wanted to post for ages as I’d never really shared the complete story of why I started fempowered social, and this formula was the perfect way to do it.
Day 93: this one was so fun to create, and I think it showed! This was a post about a Surf Coast Women in Business event which I spoke at, and part of its success was tagging others in the Reel, and having them share it as well. This post proves you don’t need complex editing skills or tools, just your phone, a creative idea and willingness to give it a shot.
Day 34: hot hint – if you are time-strapped and have zero idea of what to post, reshare some of your best performing posts. No, it’s not lazy. All the best content creators do it. Why? Because chances are when you originally posted it, Meta only showed it to a group of people who they thought might like it based on your content data. Now? They have MORE data so have a better idea of who to show it to, so they’ll push it out to a new audience. At the end of 2025, I knew I would NOT have time to create fresh content (Christmas etc) so I did a round up of my 10 favourite posts. This one got a lot of reach as it was a collaboration, and the format was your typical storytelling-whats-the-ending type of post.
Day 16: another post that was inspired by a trend, but rather than following the trend I put my own perspective on it. And this is honestly the secret to using trends – rather than copy-and-pasting what everyone else has done, take a moment to think about how you can adapt it to your own experience and knowledge, as that is what keeps trends alive.
It’s easy for me to talk about processes, lessons learnt etc, but the reality is if you don’t do this every day, and don’t have access to the knowledge, tools and templates to create content on the go, it’s very overwhelming to start.
That’s why I created 4 personalised content kits (Time-Poor Mum Kit; Engagement Queen Kit; Conversion Boss Kit; Content Creator Kit) for small business owners, to help them become more consistent with their posting, and to create content that’s aligned with your brand and goals.
To get your content kit, take my quiz which will pinpoint your exact content roadblock then send you your personal kit direct to your inbox.
These kits contain:
→ caption templates
→ content ideas
→ frameworks and guides
→ checklists
→ Canva templates
Everything you need to create your own social media posting rhythm that works with your lifestyle.